3 mistakes that spoil the promotion of a site for low-frequency queries

[Mimaktsa10]

Artificial semantics.

Various keyword generation services help optimizers to report on the creation of a semantic core quite quickly. Sometimes they use special formulas, which also allows saving time and effort. But the quality of the core in such cases leaves much to be desired. Real queries of real users are lost (and they are the ones that bring traffic to the site), search engine hints are not taken into account, without which it is impossible to form a full-fledged semantic core. Grouping the received queries is very problematic. And although promotion with an artificial core is possible under time pressure, in the future it is imperative to work with unaccounted key queries, expanding the semantics.

Poor quality content.

The site is full of articles germany email list containing promoted keywords, and the same number of refusals. Why? The reason should be looked for in the quality of the text content. A cheap publication for each low-frequency keyword has no value for the user: it is not useful, not informative. Sometimes optimizers sacrifice quality for quantity, believing that the more content, the faster the site will reach the top of the rating for low-frequency queries. If the content is high-quality, it will be so, but most often budget restrictions force you to order inexpensive publications.

In this case, the recommendation is as follows: the usefulness and relevance of the content is a priority, so it is better to pay more money for the creation of several, but really good articles. Let there be less semantics than you want - it can be expanded later, when there is an opportunity to order the writing of another high-quality text.


Too many low frequencies.

This is similar to the previous point. Interesting texts are divided into a large number of subtopics, and the user is unable to get an answer to their question right away. For example, when entering “frozen cherry” into a search engine, the reader hopes to see as much information on the topic of interest as possible, but instead ends up in the “Cherry” section, which contains separate articles that are similar in topic but relevant to the queries “frozen cherry branches,” “frozen cherry roots.” It is more logical to combine narrow subtopics into one material, from which the reader will learn everything they need.