Marketing is often neglected in small companies or SMEs. On the one hand, people try to use various channels in parallel, usually without even knowing which measures are worthwhile, and on the other hand, there is never enough time to devote to the task with the necessary dedication. As a result, a newsletter is sent out here, an advert placed there and a stand is booked at the industry trade fair every year, "because everyone is there". The homepage could have done with an update long ago, but it is always so brazil telegram screening complicated. As a result, apart from small flash in the pan, nothing happens. Instead, everyone is lost in their day-to-day business.
This does not have to and should not be the case. Small companies have a good chance of successfully occupying the niches that are valuable to them with a few, but continuous and targeted marketing campaigns. This SME marketing series and our series on online marketing will explain how this can be done. The following topics will be covered, among others:
identity
What do I stand for with my company in the eyes of customers and what do I want to stand for? Are there unique selling points or a USP (Unique Selling Proposition) and does my external appearance match this (logo, corporate design, website, etc.)? Under what name and in what context do I want to be found on the Internet?
Goals
Then we will ask ourselves what and who we want to reach with our marketing measures (see "Defining marketing goals" ). Is it about awareness and reach or a special reputation to set myself apart from competitors? Ideally both, of course, but the channels and measures can be different. And who represents our target group ? Does this target group have certain needs or problems? As we all know, the bait should appeal to the fish, not the angler.