tailored to automatic strategies.

[nusaiba125]

What are the restrictions and how exactly can they be circumvented?
The characteristics of the target audience, limited geography and product matrix, and the lack of formed demand can be mitigated by:

high-quality base . This life hack works best in an expensive niche. In our practice, such an advertising campaign worked in the IT services niche. Of course, the downside of this method is the burnout of the base, which happens quite quickly, but nevertheless, attracting leads with its help can recoup all costs;

Case:
How to use context to attract clients for a service costing more than 300 thousand rubles.
retargeting , including mutual retargeting, between your own landings with different products. When you have several directions and groups of goods that you offer to similar segments of the target audience, you can arrange mutual retargeting: users who visited one page but did not submit an application, “switch” to other pages. Such mechanics, as our experience shows, increase the number of leads by 25% while reducing their cost by 30%;
narrow keywords . It is worth using keys that correspond specifically to the B2B direction in order to target your target audience, for example, adding prefix words “wholesale/from the manufacturer”;
using lead magnets, webinars and other useful “tricks” for russia consumer email list the audience as a landing page , helping to collect a subscriber base and at the same time increasing trust and creating a positive opinion of the company among the audience;
warm-up tools and retargeting , as well as targeting thematic exhibitions, including with a Wi-Fi radar, collecting IP addresses of visitors' devices at the event with its help and targeting them through Yandex Audience.
When the decision maker and the person looking for the product are different people , take into account the difference in motivation when searching for a contractor or supplier.

If the decision maker is searching for a service/product, he/she does it with the purpose of solving business problems. If the person who has been delegated the search is searching, he/she selects an offer that the decision maker might be interested in. Their motivations are different: the employee who selects commercial offers should be offered to help with the presentation and defense of the offer, which can be indicated in the creatives.

If you somehow touch on prohibited topics , we recommend promoting only what is permitted within your niche. For example, if alcohol advertising is prohibited, you can advertise events or exhibitions, as well as non-alcoholic products (if there is a declaration of conformity, but you should take into account the increased attention of moderation). And another option is moderation on the edge, this is when automatic moderation allows the ad, but manual moderation does not. In this case, you can use more "vague" wording.

If the niche requires a license , there is only one option: obtain and upload a license to Yandex Direct.