Standard cold sales pitch scheme: offer – benefits – incentive to take target action

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Sending to the client when he/she has agreed to the commercial proposal. Volume - 3-4 A4 sheets. The volume depends on how much information needs to be reflected in the commercial proposal. If necessary, presentation material can be attached.

The client has approved sending him a commercial proposal, which means there is a chance that the deal will take place. In this case, the commercial proposal is aimed at justifying the benefit for the buyer. It is not necessary to state the arguments briefly. The main thing is to think through all the evidence of the benefit of this proposal.

Note that clients are not considered warm after a telephone conversation. Especially if it was a cold call. It happens that the client approves the offer simply out of politeness. If you are unsure about the amount of information needed in this case, then give preference to a short format. This way, the recipient is more likely to read the CP in full. Send a detailed commercial offer after the client's request.

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Personalization
The best option for a commercial ireland email list proposal is a personalized one . It is written for a specific addressee. Start the text with the address "Dear." Then insert the first and middle names. If you are sending a letter without knowing the full name of the addressee, it is better to divide potential buyers into groups.

In this case, the commercial proposal does not address the addressee. Let's look at an example. The clients of a company that supplies cosmetics and household chemicals are chain retailers, small retail stores, online outlets and websites that carry out joint purchases . A commercial proposal is drawn up for each segment.

Personalization

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Keep in mind that a uniform mass mailing to all groups of potential clients is ineffective. The text should contain information taking into account the needs of a specific segment of buyers. Otherwise, the response will be minimal.

Carefully check personalized commercial offers. A typo or error in the recipient's name or company name is fraught with missed financial opportunities. The client will not read such a letter.

Don't turn the text into a story about your company and its successes. Talk about what the client will get from working with your company. Increased sales? New business partners? Cost savings? Each advantage should be presented in the language of benefit for the client.