Promotion on Ozon: types and features

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Promotion on Ozon: types and features
Olga Bogdanova
Olga Bogdanova, Head of the Marketplaces Unit
May 27, 2024
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The e-commerce market is developing by leaps and bounds: consumers prefer online shopping, and this is not surprising.

Such popularity of online platforms has led to fierce competition on them: not only dreamers who want to “buy for 500, sell for 1000” trade there, but also representatives of large, small and medium-sized businesses.

In such a reality, it is not enough to simply purchase a product and put it on the site: it is necessary to invest resources in promotion in order to bypass competitors and even just launch sales.

Olga Bogdanova, head of the Marketplace Completo unit , told us what promotion tools exist on Ozon in principle, and which of them are the most effective.

Important: the list of Ozon advertising tools is current as of May 2024.