Ask for feedback
No business can grow online without asking for customer feedback. This prevents the people we have worked so hard to convince to trust us as a company from abandoning the relationship, but it also allows us to constantly track their needs and requirements in order to study new services and products and enrich existing ones with additional features and functionality.
Be consistent
Without consistency, there is no trust between a company and its customers , and every direct marketing with fantuan database interaction risks turning into an unpleasant experience.
Keep past communications and issues
Company culture is based on the history and preservation of successes and failures in customer relations , but a good way to do a professional job is to use a CRM to store notes taken during phone calls and meetings with the customer, as well as their personal preferences. This way, even if the company manager changes, the replacement will be able to become an authority and be appreciated by the customer very quickly.
Techniques for retaining customers of a company
Use the social construct of reciprocity
Reciprocity is a social construct that allows for increased loyalty and availability towards the customer. It goes well beyond the monthly report (in the case of those who sell a service) or the proposal of discounts on new products and can be expanded perhaps by making special gifts or updating them on important communications for the customer, allowing them to try a new feature or model of the purchased product in advance or something else.
The best way to retain customers and build loyalty is to continually offer them more value.