Logic of building an auto funnel

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To build a high-quality and relevant auto-funnel, a CJM is used - a customer journey map, that is, a visualized customer experience, a history of communication with the company taking into account thoughts, emotions, goals, motives.

The map is drawn up from the buyer’s perspective and looks like a graph or table with points and channels of interaction with the product.

set cjm.png

How to prepare an auto funnel?

Define the goal

First of all, determine the purpose of your auto funnel.

At a high level, this could be attracting new clients, increasing uganda consumer email list sales, increasing brand awareness, building trust and loyalty to the brand among potential clients, retaining the client, bringing the deal to a conclusion by closing objections, accelerating the deal cycle, and more.

It is best to write down a goal using SMART, otherwise the result may not please you, but disappoint you.

Select your target audience

Identify your ideal customer and create a customer profile. This will help you determine which messages will be most effective in attracting and retaining customers.