Improving the information infrastructure

[nusaiba125]

Step 7.
Experience shows that a well-designed information architecture makes it easy to navigate the portal, quickly find the necessary information, and perform actions without unnecessary effort (which is precisely what B2B clients do not particularly like).

To improve the situation, you should:

analyze the needs, tasks and behavior of users and determine which information resources and functions are most important to them;
build a content hierarchy , namely, divide the information on the portal into logical categories with a convenient navigation structure within and between them.

It is necessary to make sure that the main menu of the portal ukraine consumer email list reflects the main sections and categories, and that there is no discrepancy between the menu blocks and the content component of the pages being opened:

audit lk news.jpg

Image from the author's archive

Optimize your site search by making it as simple and effective as possible. For example, you can add filters and sort search results to speed up the process of finding information.

Lifehack : if in your case the process of selecting a solution suitable for the user is relatively complex, then it is worth developing an additional service that simplifies the process, for example, a planner or calculator.

Be sure to analyze the data you receive and the feedback you receive from your customers, identify bottlenecks in the navigation process, and make every effort to resolve any difficulties that users may encounter.