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When you run ads, you're more inclined to spend your budget on middle (or bottom) funnel keywords to generate conversions as quickly as possible. This is most commonly the case for businesses that are working with limited marketing budgets. When it's SEO-based, you can create content that caters to different stages of the funnel without having to pay per click.

In many cases, SEO is a more expensive channel in the long run than PPC, as the cost of hiring a team or agencyeven if traffic and conversions increase. This is not the case with PPC, as you pay per click.

On average, Google’s organic results attract more than ten times more clicks than paid results, according to a 2019 study by SparkToro . This means getting more traffic to your website without having to worry about advertising spend.

The cons of SEO
But with the pros come the cons, and here are some of the reasons why SEO is not always the best strategy for every business:

SEO takes time, especially for a new business or domain. In fact, it guangdong mobile database can take months for your site to rank in the top spots for competitive keywords. With PPC, you can see results as soon as your campaigns are live, as long as your bids are high enough.

To achieve SEO success in a competitive market, you need to invest in SEO. Since a solid organic strategy requires technical SEO, content creation, backlink building, data analysis, and more, you really need a team of experienced marketing professionals to implement a solid strategy. This means that it can require a considerable investment to either build an in-house team or hire a specialized agency.SEO is a recurring process that requires ongoing investment. Tweaks and improvements may need to be made, and you need to understand that your site will never be 100% “optimized.” From content creation to backlink generation and recurring SEO audits, there is always SEO work to be done.

SEO is a time-consuming task and can be overwhelming, especially since Google makes hundreds of changes to its algorithms every year. You'll need to make sure you're up to date with any algorithm updates to stay ahead of your competitors. By using Semrush's Sensor tool, you can keep a close eye on any changes.