The seller's task is to attract maximum traffic to their product cards

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nusaiba125
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Joined: Sat Dec 21, 2024 3:34 am

The seller's task is to attract maximum traffic to their product cards

Post by nusaiba125 »

What should a product card be like? Collecting the maximum possible traffic, organic or commercial.

The higher you appear in the search results, the more potential customers see your product. The more views, the more sales. It is logical that the first 15-20 (depending on the category, it can be either 100 or 10) cards in the search results receive the maximum traffic and convert it best further.
Factors Affecting Search Rankings
And also on traffic, sales and promotion of goods.

There are several of them:

delivery time from the storage location of the goods vietnam consumer email list to the buyer
For example, a buyer from Moscow is looking for a certain product. One seller has it in a warehouse in Moscow, another one has it in Nevinnomyssk. The product from the first warehouse will be shown higher due to its location and the buyer will see it first.

You can artificially raise the position of your product higher in the search results, for example, by setting high rates in an automatic advertising campaign. But if the product does not generate conversion into clicks and then into orders due to long delivery, it is pointless to occupy such an advertising space.

How to influence : redistribute goods across marketplace warehouses to speed up delivery in priority regions, ship goods to central warehouses.

card completion rating
For Wildberries it is a “card rating”, for Ozon it is a “content rating”, the maximum rating for WB is 10, for Ozon it is 100.

Your task is to increase the card's content rating to the maximum possible.
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