I made the example on an emerging site that is sweeping the online e-commerce market. What can we find in the report (to date):
organic placements
Paid Search Network Placements and Ads Detected
competitors
branded searches vs non-branded searches
backlinks (with landing pages, sources and anchors)
Display Network Publishers, Landing benefits of using our homeowner database Pages and Banners
Each report has a significant level of detail (full report) and can be customized to your preferred Google version, choosing from over 130 available.
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ADS illustration
Another innovative tool is Traffic Analytics : a traffic estimation tool , based on the analysis of data from multiple sources. It reports, in addition to traffic, also behavioral estimates such as: unique visitors, page views per visit, average visit duration, bounce rate and Traffic rank, a qualitative metric of SEMrush.
Keyword Analysis: SEMrush Traffic Analytics Tool Offers Traffic Estimates
My advice is to use the tool as a “comparator” of sites rather than as absolute values, thus attenuating any projection errors.