Service emails are now a matter of course and are also expected by customers. This lets the customer know that their action was successful. If no confirmation is received, customers are more likely to be irritated and may think that something has gone wrong. Typical trigger emails in the service area are purchase and shipping confirmations, but also confirmations for appointment bookings, inquiries or changed dates as well as reminders for upcoming events. In other words, any actions for which the customer receives a confirmation or reminder.
Behavior-dependent emails are preceded by a specific denmark number dataset action or behavior by the user on the website. For example, the website visitor looks for a red bag and takes a closer look at some models. But he doesn't buy a bag. A short time later, the visitor receives a personalized newsletter with the bags he viewed and similar models. In the best case, one or two models have even become cheaper, thereby increasing the incentive to buy. Another way to increase interest can be (suggested) scarcity. For example, if the mailing shows that only 3 of a bag are currently available. Behavior-dependent trigger emails also include the shopping cart abandonment emails described at the beginning.
birthday mail
Personal occasions
Trigger emails for personal occasions are particularly popular with customers. Birthday and anniversary emails show a certain level of appreciation and thus strengthen customer loyalty. Trigger emails with a personal design tailored to the recipient make a special impression. A small gift in the form of a voucher is always well received. Birthday emails are among the emails with the highest opening rate.
after-sales
After-sales campaigns are recommended to increase customer satisfaction and encourage repeat purchases. A request for a review a few days after using or purchasing simpler products and services can be the first step. Depending on the rating, the process can continue. For satisfied customers, cross-selling or up-selling emails can then be created that match the previously purchased product or service. For dissatisfied buyers, it is advisable to first win back the customer's favor through appropriate improvements or special offers before trying to develop the customer further. This is particularly important for premium products. A customer who has bought a certain car brand and was satisfied with the product and service is very likely to remain loyal to that car brand. Therefore, extensive after-sales campaigns are particularly effective for high-priced products. This keeps the customer loyal to your company and gives you the opportunity to extend the customer journey.
reactivation emails
Trigger emails are also used to win back supposedly lost recipients in the form of reactivation emails. The focus is on special, highly relevant offers, which are usually set up as multi-stage campaigns. If a customer is inactive for six months, for example, they receive a mailing with special offers tailored to them. Shortly afterwards, another newsletter with a voucher is sent. Such campaigns can be continued indefinitely in a fixed process. If the reactivation emails do not lead to the desired success, other channels can also be included in the campaign.
Conclusion
Trigger emails offer recipient-specific services and content that are a successful addition to normal newsletters, ensuring greater relevance and high customer loyalty. In order to use trigger emails, however, the appropriate prerequisites must be created. In addition to a professional email marketing tool, this also includes interfaces to CRM and shop systems. In addition, tracking consent is required on the recipient's side. With a good level of frequency and recommendation variety, nothing stands in the way of successful trigger emails!