How to launch advertising in VK clips and stories - image 8

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How to launch advertising in VK clips and stories - image 6

VKontakte algorithms help personalize each user's experience. They analyze which videos a person watches, likes, or comments most often and suggest similar videos. The system also compares the behavior of different users to find common interests and suggest new clips.

Stories are another format that has become familiar to users. They are displayed in the news feed and are available for 24 hours. You can add photos, videos, polls, and even links to your products or services.

How to launch advertising in VK clips and stories - image 7

The benefits of these formats for business
Expand your audience. Algorithms show your clips and stories not only to your subscribers, but also to those who might be interested in your product.
Increased loyalty. Lightweight, catchy videos help create a positive brand perception.
Sales through advertising. Clips and stories allow you to promote products using either direct advertising or a creative approach.
You can place paid advertising in clips and stories on VKontakte, but it works differently. In clips, you can set up precise targeting so that ads are shown only to those who are really interested in the product or service.

Stories are a bit more complicated. Although targeting is also uruguay telegram data available there, its effectiveness is lower. Users watch their subscription stories more often and may simply not get to the commercials. Therefore, stories are better suited for communicating with an already-accumulated audience or for quickly attracting attention to important offers.

Step 1: Preparing the video
You can use either a smartphone or a professional camera for filming. The main thing is to adhere to the technical requirements: 9:16 format, minimum resolution 720 × 1,280, or better yet 1,080 × 1,920. The length of the video should be from 5 seconds to 3 minutes, but 15 seconds is optimal. Such a video is more convenient to watch, and it is more likely to hold the viewer's attention.

You can record a video directly through the app. To start, just go to the "Clips" section and click the "plus" icon.


If you already have a ready-made video, you can upload it from your phone gallery. After shooting, the built-in editor will open, where you can trim, add text, stickers and effects. The finished video can be published immediately or scheduled for publication on the desired date.