My new book has been published: "The NEW principle for free. Win customers and increase sales with modern content marketing." The completely new version of my classic book helps beginners to successfully start their content marketing. You can find detailed information here .
Table of contents
What remained – and what has changed dramatically
“Give away what you know – to sell what you can do!”
Valuable tools and new focus on corporate influencers
All news directly to your inbox
From the content of the new book
In brief: The NEW principle free of charge …
Communication strategy, content marketing, corporate influencers: three books for my three main areas
Download detailed excerpt
At the same time, my newest and my oldest book: With viber data the completely new version of "Principle Free", we have come full circle. It was first published ten years ago, in 2012. The new book, which was published on March 8, 2023, is officially a completely revised new edition. But it is not without reason that it now bears the title "The NEW Principle Free". In fact, I have put at least as much work into this manuscript as into the books I wrote in between. The subtitle is also new.
What remained – and what has changed dramatically
Surprisingly, some of the basic principles for successful content marketing have changed little in a decade. But the framework conditions have changed dramatically in some cases. As a result, hardly a word and certainly not a chapter has remained the same.