The success of a website depends on several criteria, and Google's SEO (Search Engine Optimization) factors play an essential role.
With over 200 possible ranking factors, understanding the most important ones can help you improve your website’s performance and secure a prominent position on the search results page (SERP). But which of these factors really make a difference? That’s what we’ll cover in detail in this article.
What are SEO factors and why are they important?
SEO factors represent criteria used by Google to determine the relevance and quality of a page for user searches. From content quality to loading speed, these elements influence how your website is perceived by search algorithms.
Sites that meet these criteria well are more likely to reach the top of the SERP, generating more traffic and conversions.
What are Google's Top 10 SEO Factors?
Let's now see which ones have the biggest impact on your website's results.
1. High quality content
Content is the cornerstone of SEO. To be relevant, it instagram data needs to be original, informative, and well-structured. Applying Google’s EEAT (Expertise, Expertise, Authority, and Trustworthiness) guidelines is essential, especially for sensitive topics like health, finance, and law. Additionally, strategic use of keywords increases the visibility of your content.
2. Strategically positioned keywords
Keywords are clear signals to search engines about the topic of your content. They should appear in strategic places, such as :
title (title tag);
subtitles (H1, H2 and H3);
first 100 words of the text;
meta description;
Image URLs and alt texts.
3. Loading speed
User experience is key. Slow-loading pages quickly lose visitors. To optimize your loading time:
compress images without losing quality;
reduce the use of unnecessary scripts;
use an efficient hosting server.
4. Mobile-friendly
With the rise of mobile searches, responsive websites are gaining ground in rankings. An adaptive design that adjusts to different screen sizes ensures a consistent experience for all users.
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5. Quality backlinks
Backlinks (links from other websites pointing to yours) act as votes of confidence. However, quality matters more than quantity. Links from reputable websites that are relevant to your niche strengthen your online authority.
6. SSL Certificate (HTTPS)
Website security is essential. The HTTPS protocol indicates that information exchanged between the user and the server is protected. Google prioritizes secure websites, making an SSL certificate a mandatory factor.
7. User engagement
Google uses metrics like bounce rate and time spent on page to assess the relevance of content. To keep users engaged:
use clear and intuitive navigation;
invest in visual content such as videos and infographics;
create easy-to-read texts with lists and subtitles.