Marketing and technology strategist, founder of the Martech Zone blog and CEO of DK New Media

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Online competition analysis should cover them, as well as one more group of rivals: your brand's competitors who are fighting for the same users as you.

They don't necessarily have to sell a similar product or service, but they definitely want to grab your attention.

Douglas Karr
Douglas Karr




Your competitors are often websites in your industry, directory sites, and social media.
Not only are you competing with other brands, you're competing netherlands mobile database with any and all sites hoping to get between you and your target buyer, and then bill you to reach them with advertising.
It's a tall order, but may the savviest competitor win.


Why do you need continuous competitor analysis in digital marketing?
Your main competitors will most likely remain the same as when you developed the strategy, but their positions and the overall situation in the market may change.

These are the main reasons why you should regularly check your competitors.

To review the reference points
By monitoring your internal statistics, you know which channels perform best, but what if your competitors have managed to achieve better results? You need to know.

To keep you up to date with industry and market trends
There are some seasonal trends that repeat each year and there are peaks and troughs in demand that you can only prepare for by monitoring the competitive landscape.