SEO in Cargo Transportation: How to Increase Website Visibility 20 Times in 90 Days - Image 5
Solution
Search engine visibility shows how often and how high a particular website appears in search results. This is an important metric because most users usually only look at the first page of results. If a website does not make it into the top 10, then the likelihood of visiting it is significantly reduced.
Improving visibility in search engines affects traffic netherlands telegram data growth and quality, brand awareness, reduced advertising costs and long-term results. To achieve this, in the first three months we carried out basic site optimization work, improved its structure, navigation, usability and content, and also fixed errors in the mobile version.
Our work on the project began with basic optimization, which included the following steps:
Fixing Internal Broken and Redirected Links: We started by fixing broken and redirected links to improve user experience and speed up page load times.
Setting up indexing parameters. We started working with canonical links and the robots.txt file to optimize the indexing process for search engines.
Elimination of logical duplicates in catalog sections. We removed logical duplicates in catalog sections so that each section is unique and easily identifiable.
Remove duplicate meta tags. Removed all duplicate meta tags to avoid confusion for search engines.
Elimination of technical duplicates of website pages. Eliminated technical duplicates to improve SEO efficiency.
Setting up generation of unique meta tags based on a template for promoted pages by country. Set up generation of unique meta tags so that each page has relevant and unique meta tags.
Optimization of landing page meta tags for keywords. Optimized landing page meta tags to match keywords to be promoted.
Indexing of all promoted pages. Finally, we made sure that all important pages of the site were indexed to increase their visibility for search engine users.