What are the 3Vs of big data and how do they influence our businesses?

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That is, it involves focusing on the data that will provide us with decision-making capacity and significant improvements.



Talking about big data means placing ourselves in the third phase of the digital marketing and analytics maturity model, therefore, it implies that we have already obtained all the possible improvements (we are beginning to see diminishing returns on our efforts), and it is time to turn to external data sources that provide us with context and perhaps that data, which will help us unlock many other things and even create business opportunities.

The three Vs of big data refer to Velocity, Volume and Variety.

As I mentioned before, a successful big data project has a transformative impact on our business.

But before we launch into it, we must take into account the great effort, in every sense, that this type of project requires.

The orientation should always be: decision making.

If we lose this focus, the project loses its meaning and we lose our time and money.

Final battery of tips for smart data marketing
Always start from less to more and from the global to the specific.

At first, the biggest improvements are in the data closest to you. Don't get hung up on big data trends and their promises of success.

Whatever the data project, your goal is to make decisions and add value to czech republic mobile database the business. If this is not clear, stop and reconsider whether it makes sense to do it.

The key is to ask the right questions, not to accumulate data.

Look for only the data you need to make decisions, the rest is superfluous.

Do you have any questions about smart data marketing that you would like Tristán to clarify? He's waiting for you in the comments. We're opening a discussion thread.What is content gap analysis?

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