How to fix broken links
Gary Illyes suggests that you prioritize fixing the broken links that are most useful to users. For example, if a broken link leads to a product page that no longer exists, it’s best to redirect that URL to a relevant page or update the link.
Plugins like Redirection for WordPress can be extremely useful for managing and redirecting broken links. Additionally, software that offers backlink monitoring (like SEMrush ) can also help identify and fix problematic links.
Google Tests and Updates: Impact on SEO
Google frequently tests and changes its search interface, which can impact SEO performance. Recently, changes have been observed to the font sizes of sitelinks and the main titles of snippets .
Google Font Tests
Google has been testing font variations, using larger fonts for bank data the main title and smaller fonts for sitelinks. These changes may affect the visibility and click-through rate (CTR) of search results. It is essential that website managers are aware of these changes and adjust their SEO strategies accordingly.
Impact of testing on SEO
Changes to the search interface can alter the way users interact with search results. For example, larger titles may draw more attention, while smaller fonts for sitelinks may make those links less prominent. Adapting to these changes can be key to maintaining or improving your search rankings.
Conclusion
To keep your website optimized and competitive, it’s essential to properly manage toxic and broken links, as well as adapt to Google’s constant algorithm and interface changes. By understanding these practices and applying the right tools and strategies, you can ensure that your website offers the best possible experience and stays prominent in search results.
To do this, you need to trust a digital agency, which can be the best solution to implement these strategies effectively. This way, you can focus on growing your business while the experts take care of the digital health of your website.