Step two: choosing a tool for mailings

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Stage one: building a subscriber base
An important rule of mailing is to never send a letter without the recipient's consent. Firstly, it is unethical, and secondly, it is also illegal in most countries. For example, in the Russian Federation, users are protected from spam by the laws "On personal data" and "On advertising". Having received a letter to which a person did not give consent, he can collect a considerable fine from the company.

So before sending out emails, create a database of customers who have agreed to receive emails. The easiest way to do this is to promise a gift for subscribing, such as a training video, a checklist, an e-book, or a discount coupon. You can offer something that is easy to send and inexpensive to give.

Once you have chosen a gift, place a subscription uruguay telegram data form on the website. To do this:

create an attractive headline, for example, “Free expert tips for effective sales”;
write a compelling call to action (CTA), such as “Download here”;
post a form for entering an email address;
Add a checkbox where the user can indicate that he/she agrees to receive emails.
You can place the form on the site where you consider it necessary. The main thing is that a person sees your offer, gets interested in it and subscribes to the mailing list.

Email marketing involves several activities, including managing subscribers, sending targeted emails, and analyzing campaign performance.

To simplify the work, mailings need to be automated. For this, you can use some service, for example:

MailChimp;
GetResponse;
SendInBlue;
Moosend;
ConstantContact.
When choosing a service, consider the availability of the following functions:

list management, dividing users into groups;
templates, message layouts, user-friendly editor;
creation of personalized mailings;
mobile adaptation;
integration with CRM system;
scheduling mailings, sending messages on a timer;
testing and previewing letters;