even zero-party

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rochon.a111.9
Posts: 10
Joined: Sun Dec 22, 2024 3:19 am

even zero-party

Post by rochon.a111.9 »

In short, welcome to a world without cookies where advertising will require collecting first-party data or data : proprietary data that will allow advertisers to continue to get the most out of their advertising investments.

And this is where Walled Garden comes in! A virtuous example?

Snaifun is Snaitech's walled garden, created in response to the code number of philippines Dignity Decree, which came into force in 2018 to bind betting companies in terms of advertising and advertising. Snaifun is a free app that promotes sports culture in a protected digital environment, populated with content, news, statistics, quizzes, surveys, instant wins and much more. All activities that involve the user and fuel.

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the relationship with the brand with a view to recursive engagement. Snaitech communicates with users in a consensual way and maps their behaviors in the app, collecting zero and first party data and information useful for defining subsequent marketing activities.
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