Here are a few questions I recommend exploring at this stage:
Ideal customer demographics: Industry, business size, budget, etc.
Buying habits: How do your customers buy other products like yours?
Preferred content channels: Where do they spend their time online? What blogs do they visit? What YouTube channels do they watch? Do they ever click on ads?
Preferences: How would they like to be billed? How heavy are their support needs?
Beware: Sometimes, the feedback you get from this broader set of customers can be conflicting. You’ll need to figure out your different customer segments—and which ones you should prioritize.
Maybe your product works “pretty good” for three armenia telegram data different types of customers, but it works great for one type of customer. It’s up to you to decide which customers are the best fit for scaling up.
In the 10-100 customer stage, you should also identify and narrow in on the activities that are generating the best results. Where are most of your leads coming from? Events? LinkedIn outreach? TikTok? By this point, it should be clear which acquisition activities are winning, and you can double down on those.
Finally, it’s important to continue to be flexible and adaptable to the insights your first 100 customers give you. These are still early days—and it’s better to learn what customers really want than to deliver the wrong solution at scale.
How to Scale From 100 to 1,000:
Once you pass the 100-customer mark, it’s easy to rest on your laurels. You might feel confident you’ve figured things out. But on the way to your first 1,000 customers, problems will arise. Things will start to break.