The 5 stages of the customer journey

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And the conversion rate increases by 15% for companies that improve their customer journey! (Mc Kinsey).

Statistics on the customer journey that really make you want to work on this subject!

Using Customer Journey Mapping


Customer journey mapping is a powerful visual tool that romania whatsapp number database graphically represents all of the interactions a customer has with a company, from initial awareness through to after-sales.

This detailed representation typically consists of several key elements: the stages of the journey (such as discovery, consideration, purchase) , the touchpoints (website, social media, customer service) , the customer's actions, thoughts and emotions at each stage, as well as the improvement opportunities for the business.



How to Create an Effective Customer Journey Map
To effectively work on a customer journey map, it is essential to start by collecting real data from customers through surveys, interviews and behavioral analysis.