SEO Trends 2022 – These 6 Topics Are in Focus

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SEO - a constant process and an indispensable tool for modern online marketing that has a major influence on the placement of a website within search engines. A process that will not stand still in the coming year, but will have some developments and innovations in store that should not be neglected in the context of search engine marketing. We have summarized the most important SEO trends for 2022 .
SEO Trends 2022 - These 6 Topics Are in Focus
SEO 2022: What trends are coming our way?
What are the SEO trends in 2022? What will be important in the coming year? If there is one thing that is constant, it is the inconsistency in the field of search engine optimization. As an SEO expert, it is more important than ever to stay up to date with the latest developments in order to be able to respond appropriately to the changes and innovations announced by Google. The focus is on these six SEO topics: Page speed optimization, local SEO, SEO A/B testing, crawling and indexing control, website structure ("SEO siloing") and structured data.#1 Page Speed ​​Optimization – How to Rank Your Website Higher in the SERPs with Good Performance
The Core Web Vitals – Largest Contentful Paint (LCP), First complete mobile numbers list Input Delay (FID) and Cumulative Layout Shift (CLS) – are a key factor in measuring user experience in 2022.

Anyone who wants to offer their visitors the best possible user experience should therefore ensure that their website continues to perform well in the future.

SEO Trends 2022: Always keep an eye on the Core Web Vitals.
Even though good and relevant content is still the be-all and end-all in Google rankings, loading times continue to play an extremely important role as a quality feature – after all, what use is the best content if it is not displayed quickly enough?
If you want to optimize your website, you should check it first. What is the LCP value? Can images on the website be loaded faster by compressing them? What about the FID value? Does a user's interaction result in an immediate response from the site? And how stable is the page layout?
The well-known Page Speed ​​Insights from Google are extremely helpful for the analysis and, in addition to the well-known performance metrics, also measure the Core Web Vitals values.
The goal of providing the best possible user experience is the focus of optimization. To achieve this, continuous analysis and improvement of website performance is required. This is where Core Web Vitals come into play as a key factor.