This is what it looks like:

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search query within the site

home page

view of catalog

search for components from several suppliers at the same time and select

order via the website

At each stage we reflected:

screenshots

emotions

cons/pros

solution to the problem

improvement opportunities with the metrics uruguay telegram data they will impact

reference or examples from competitors' sites


How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 9

— And this (the screenshot above) is not the longest CJM we have. Below you will see a path twice as long as this one. This was the path of a new buyer from a smartphone with an entry point from a universal catalog. Its length alone speaks to how long and difficult the path was for new users.


Christina Geil, Lead Web Analyst at Ingate Performance

How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 10
2. A presentation describing the research methodology, tools, and also presenting the main figures, problems and ways to solve them.