In order not to just have a wild bunch of providers and logos, we have divided the overview into different categories and subcategories.
Advertising & Promotions
These categories are about platforms that enable and optimize marketing and advertising through brand penetration and creative distribution. Corresponding subcategories include Mobile Marketing , PR , Print , and Search & Social Advertising .
Content & Experience
The broadest category in my opinion. Still, it's hard to place morocco phone number data an app management platform with an SEO tracking system next to an email sending system. Most of these platforms are absolutely essential as they form the foundation for data collection, lead generation, sales and user engagement.
Subcategories include email marketing, content marketing, but also SEO and video tools .
Social & Relationships
Another very broad category of tools. Community management, influencers, live events, chatbots and call management are all quite different from each other and fall between customer engagement and sales. However, they all relate to leveraging communities that exist in the world and how you can manage and engage with them for your brand.
There are a particularly large number of providers in the CRM category , but of course topics such as events, meetings & webinars as well as social media marketing & monitoring are also very well represented.
Commerce & Sales
Platforms in this category deal with the actual sales for brands and organizations. Whether online or offline, these platforms work to optimize your sales and related marketing efforts.
The e-commerce sector is represented here twice with the marketing and platforms & charts areas. But sales automation also plays a crucial role in sales.
Data
All the systems within your business and your MarTech stack inevitably generate a set of data that you can use to your advantage. All of these platforms specifically deal with accessing, managing and visualizing this data.
Subcategories such as Dashboards & Data Visualization , Mobile & Web Analytics but also Compliance and Privacy can be found here.
management
Management is concerned with your internal teams and how they work together and communicate. Depending on your company structure, this could include time tracking , financial management , hiring new employees, or simply the way your team communicates with each other on a daily basis.