1.- Attack when they least expect it
This type of marketing is not known as “guerrilla” for nothing.
Catching your audience off guard is perfect if you're looking to surprise.
Consider that we are currently surrounded by advertising, so it is important to find a moment when your audience is not on alert to directly ignore you.
2.- Fear is your enemy
Although this emotion is very powerful in other formats to attract the public's attention, in this case it is not recommended.
Always try to convey positive attitudes to avoid causing a croatia mobile database bad experience.
3.- Creativity, creativity and more creativity
Don't replicate, innovate.
Think about what you can offer to catch the attention of passers-by.
4.-
Many of the campaigns are based on interaction with the public.
However, it is very important not to disturb those who do not want to participate.
5.- Be careful with the materials
Make sure campaigns can be temporary.
Especially if they alter the public highway, make sure that the actions are reversible.
6.- Align your campaign with the brand values
Maybe you've come up with something brilliant, but before you get down to work, ask yourself: does it convey your image?
Consider that these types of actions usually have a great impact on the values that are communicated about the brand .
Create something consistent with your style and personality.