Visual presence on social media - BMP example

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I'll give you a quick background: a change in corporate image, new objectives, social networks that needed to be revived, and a plan that needed a visual line.


This is where I come in, to transform the client's objectives (mainly to renew the image of the fair to bring it closer to the people on the street and reflect Barcelona's identity as an egalitarian city, with green areas and public spaces for everyone) into a visual line that a Community Manager could apply on Facebook and Instagram.

After several sketches and changes, the client was presented with several albania mobile database options that reflected the concepts we were working with: a more polished look, with images of people but also with the best of the city of Barcelona and the detail of the chamfers of the Eixample that inspired the logo.



Create examples of how the visual line will be applied
The next step to achieving a visual presence on social media that reflects your identity is to create examples so that the people who will be in charge of publishing have no doubts about how to apply it.

Visual presence on social media - Create examples

How many examples should you create?

As many as necessary, because designing with good images is one thing and reality is quite another.

What should these examples include?