The emergence of various digital services

[Jannatulmawa]

Changes in consumer interests and behaviors which are convenient and flexible and can meet various needs of society, indirectly lead to the public's "addiction" and dependence on digital products. This has unknowingly changed consumer interests and behaviors, creating new trends and culture, especially online shopping culture, which has been accelerated by the Covid-19 pandemic. Vast Opportunities This change in consumer interest and behavior has made them a new ecosystem with purchasing power, so you can target them as a target market for your business.


According to data from HootSuite and We Are switzerland whatsapp resource Social citing det, as of January 2021, the number of Internet users in Indonesia reached 202.6 million, accounting for 73.7% of Internet users. The number of internet users increased by about 15.5% or more in the past 12 months compared to 2020, out of 27 million people. Not only did Indonesian Internet users increase, but the number of mobile devices connected to the Internet also increased significantly to 345.


3 million. Active users of various social media platforms reached 170 million, an increase of 10 million from the previous period. In addition, the average Internet user in Indonesia spends 8 hours and 52 minutes online, of which about 3 hours and 14 minutes are spent on social media, 2 hours and 50 minutes of watching videos, and about 1 hour and 38 minutes of reading. Online and offline media.