5.- Not having a sufficiently culturally diverse team
Mind you, I don't mean that any startup that wants to expand internationally has to have partners and/or employees in key positions necessarily from different countries, and even less necessarily from all the countries where it wants to expand.
I think the important thing is that one or more of the partners or other key people in the startup are culturally open people, who have lived in different countries and who naturally understand that “what's here” is not necessarily better than “what's abroad” and, above all, it does not necessarily work the same way in different countries.
Of course, cultural differences and barriers to entry to understanding and lithuania mobile database adapting to a region can vary considerably.
For a Spanish startup, Portugal (very close) is not the same culturally as South Korea (very unknown), but if we have an open and curious attitude towards what is different (something that any entrepreneur should have) it will be easier to adapt our company to very different markets and countries.
This can be achieved in a number of ways: by hiring people from other countries and making them a cultural fit for the startup, by partnering with someone local and making the (sometimes forced) cooperation work, or even, when a startup grows large enough, by having an office in a key country.
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