Here are the most important Instagram KPIs from our point of view

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Instagram metrics?
KPIs, as key figures are called in technical jargon, provide information about how successful a marketing activity on Instagram is. The Gabler Business Dictionary defines key performance indicators as (quote): general key figures [...] that relate to the success, performance or utilization of the company, its individual organizational units or a machine.
Social media KPIs evaluate your account and its success using different analysis units.


reach
When monitoring the social media success gambling data brazil of your brand, reach is one of the most important metrics. The reach of a post is subordinate to its impressions. Reach describes the number of individual accounts that have seen your post. If the post is viewed several times by an account, this still only counts once. Reach reveals how much attention and potential you are actually achieving.

Important: Don't confuse reach and impression. The number of impressions of a post indicates the total number of times a post or story has been viewed by Instagram users.

So if you want to optimize your brand presence and reach as many users as possible, pay attention to reach.

conversion rate
If a link placed in the account or in the story leads to a landing page that generates leads for you, a relative size can be calculated. This makes a statement about the ratio of link clicks to conversions .

However, conversion can also mean sales on Instagram. The platform has done a lot to support company accounts with sales. One of the most effective: the clickable link in your story. Links can be placed in your own profile description and in stories, provided it is a verified account (or one with more than 10,000 followers).