Don't: Copy large pieces of external content.

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First, let's get rid of an old SEO myth: copying your own content doesn't seem to hurt your SEO, but rather helps it. As we've already said, duplicating content only slows down indexing, and it will never help you rank higher because your page's bounce rate will be higher than its click-through rate.

Either way, this doesn't look like you copied someone else's content. Search engines are getting smarter and tend to favor organic content, so if you spend a lot of time on non-original content, your ranking will drop. There's nothing wrong with citing some content, but Ctrl+V and Ctrl+C are very bad habits and will never get you where you want to be.

This is different from integrated content, which means that your published content or posts are hosted by a third-party site and published on their website. Still, if done properly, it can help improve conversion rates by implicitly giving you access to your audience. If you integrate content, make sure you understand how to do it carefully, especially by choosing high-authority sites and using techniques that will ensure you are recognized. To completely avoid the foreseeable issues with content integration, you can consider guest blogging or just create unique, original content as others commonly do.

Don't: Link too often to external sites.
It turns out that having too many links to external websites uganda consumer email list can be bad for your SEO, and Google penalizes mock external links.

However, we understand that repeated content can have a completely negative repercussion. This can result in content that is hard to read and can lead to high bounce rates, which search engines will notice. Also, although it may seem obvious, be careful not to link to external websites that curate adult content or gambling, as this can have a negative impact on your SEO metrics.

Don't: Overuse keywords
Yes, search engines want content with a clear theme, but narrowing down on keywords can alienate customers and significantly reduce conversions. In search engine terms, this is well understood and we know that they won't explicitly penalize you, but they may see repetitive content as leading to high bounce rates and ultimately lower your rankings.

A simple way to solve this is to find synonyms, which is a very effective way to ensure that search engines can properly identify your content and that the readability of your content is not compromised.

Don't: Try to cheat the system
Action plans like buying backlinks, utilizing hidden links, participating in link lattice work, etc. are all old methods to improve your SEO. As search engines get smarter, these methods no longer work and usually get penalized. Not only will your website get penalized, but the content you use and deliver will also end up falling into the low-quality category, which is a key factor in generating quality inbound leads.

Taking these tips and implementing them as part of your inbound marketing strategy will help you fine-tune your SEO, but always remember that SEO is a time-consuming procedure so patience is key and in time your website will start attracting quality traffic and initial leads.

SEO is a fundamental section of content marketing. Visit our website to download our basic introduction and expand your knowledge. Also, explore more content on tips to implement the latest trends in SEO and boost your sales.