The last two points in particular are often underestimated. They are used on a daily basis and are therefore ideal for advertising messages.
Your main focus should be on your own media. Because no matter what happens in this fast-moving media world, this content – and contacts – always belong to you.
earned media
You have to earn this media through relevant content and good relationships. Because only if something is useful, helpful or entertaining will it be spread (shared). Or other people - "influencers" - will talk about it.
But I don't mean the "typical" influencers from the beauty and lifestyle sector. I mean opinion leaders who are considered experts in their georgia telegram screening field and who make you known and support you in their environment.
Customers often trust these "independent" media more than reports from you or your company. The disadvantage is that although you "deliver" the communication content, you have little control over it in the further course of events.
That's why it's all the more important to communicate in a targeted and considered manner, because anything is possible, from positive statements, evaluations and recommendations to negative reports or even shitstorms.