Sales teams compile data that will

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Testimonials Social proof is a powerful persuader. Testimonials from past customers who enjoyed your product carry much more weight than your standard advertisements. Sales teams are responsible for getting powerful testimonials from happy and loyal customers. Marketing teams can then work out the best places to post these testimonials, like certain landing pages, to garner the most interest.


Case studies Case studies build trust between buyers and cyprus whatsapp list businesses. convince the prospect of your business's reliability. The marketing and sales teams can work together to develop the best case studies. That way, your case studies can target different buyer personas.


If you use a case study for TOFU content, remember that your buyers are still in the awareness stage. Try using eye-catching graphics like logos from well-known clients that you’ve worked with to grab their attention. Overwhelming amounts of data could turn them away. Focus on personas Who are your ideal customers? What problems do they have? Where do they spend the most time online? Sales data can help you figure out the answers to these questions, which help you form your customer personas.