Have you seen the icon of a screen with a play button inside it?
It's located in the top row of options in the app, right between th philippines cellphone number e contact search icons and your profile page icon.
Additionally, Facebook Watch can also be accessed from the Facebook website itself.
Facebook Watch Strategy
The idea is that the content is just an excuse to encourage user interaction.
To do this, as Matthew Henick, head of the platform's content strategy, explains in an interview with EFE, "the idea is to create partnerships with local creators to give each audience specialized content."
In this way, by adapting the strategy to local creators, they manage to generate a base of content produced by authors who already have a good number of followers, so they can hardly go unnoticed and obtain significant engagement.
The idea is to teach each of the local teams how the product works and how to implement monetization thanks to a short training session in the Facebook offices in each country.
Some of the shows they hit the American market with were “Red Table Talk,” in which Jada Pinkett Smith talks to different guests about various topics from her living room; or “The Players' Tribune's House Guests,” where Nate Robinson, a famous NBA player, reinvents the interview format by visiting different celebrities in their homes.
This is just one example of the alliances with content creators that the company has developed in the United States, but they are not the only ones.
Facebook Watch also created alliances to attack new markets with content creators from the United Kingdom, Germany, France, Italy and, of course, Spain.