Responsive Website Design Trends

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However, loading pages takes a very long time, and when you select some operations, you are automatically redirected to the full version of the site.

Tinkoff Bank

The adaptive version of the Tinkoff Bank website, like the desktop version, has a distinctive banner. It takes up a significant portion of the screen and encourages further immersion in the resource in order to learn the details of the offer.

Tinkoff Bank

The site as a whole is very similar to its Western counterparts, where instead of long texts, a catchy picture is used, and the explanations are very laconic.

Aviasales

An indicative version of a website with services. By the way, Aviasales can present them all at once in the first scroll of the screen - not like banks: it is difficult for them to squeeze a lot of options for different groups of clients into the laconic space of the display. If hunters for cheap tickets need some additional information, by clicking on the "Menu", you can open the extended functionality for searching. And by scrolling down, you can find reviews and information about the company.

Aviasales

"M.Video"

The M.Video website focuses on promotions and product categories that are popular. This is how it should be in an online store. However, it is puzzling that there is no phone number or other contact information anywhere, and in the "Stores" section only Moscow branches are visible, the user is not even asked for information about his location.

"M.Video"

Wikimart

When you get to Wikimart, the first thing you see is a large search form, the "Product Catalog" section, and the seller's competitive advantages. Then there are discounts and promotions interspersed with offers to register on the resource or log in to your personal account.

Wikimart

In principle, a standard set for such markets, but for some reason there are no phones either. And one more thing: information about delivery and payment, which are very important for customers, is at the very bottom of the page in the "Buyers" section, from where you are transferred to the desktop version of the site.

"Megaphone"

On the main page of Megafon, customers are offered several services at once: top up your account, get information about mobile Internet and roaming, etc. However, it seems that the site has problems loading images. This is reinforced when you get to offers to buy a tablet or smartphone.

"Megaphone"

Yandex

It seems that Yandex is even more comfortable automotive mailing list in the adaptive version than in the web version. On one page, it has almost all Yandex services side by side and, it must be said, they sometimes look even more attractive than in the desktop version. If only users don't get tired of scrolling.

Yandex


Five years ago, the capabilities of mobile technologies limited adaptive website design. But now the functionality of tablets and smartphones, combined with the speed of mobile data transfer, facilitate the implementation of even the most energy-intensive options.

It makes sense to dwell in more detail on the general trends of website menu design and options that will suggest how to use them to good effect in private projects.

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There is a simple method to figure out how to change the font size to fit on small screens. The secret is that there is no need to add a lot of CSS code, you just need to decrease the font size value little by little using media queries.

Vertical menu
Using a wide horizontal menu on small screens is not the most convenient way. The optimal solution in this situation is to rebuild the horizontal menu into a vertical one for a small screen. It is more convenient for a person to activate links in such a list, and the viewing itself becomes more comfortable.

Vertical layouts like these allow you to gain space for a navigation menu with submenu links.

The menu buttons for the site do not become a block of elements with a different orientation, but are placed as a table. As a result, a clear grid is created that is clearly visible on a smartphone screen. The designer even has the opportunity to make the font size larger so that the links are easier to click.

So, the main message: it is not necessary to keep the page orientation horizontal. Mobile screens can have different vertical orientations, and there is no need to be afraid of different approaches, which can actually provide a better viewing experience.