Storytelling as a basis for content marketing

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If you've been told that content is king in digital marketing, you haven't been lied to, but content cannot be created without a root.

If you look at all the brands, they do the same thing: they have a website, a blog, social networks, email marketing, landing pages and all possible strategies to attract and captivate their audiences.

However, there is one component that can make you look and feel different, that can make your message stand out, that can make your offer more impactful. It is Creativity.

They say we are all creative, some more than others. I believe that creativity is a quality of human beings, but that it can also be trained and improved with a lot of practice.

That's why when clients come to our agency with the need to stand out in digital media, we find a great opportunity to generate concepts, propose ideas, and especially to create stories.

Storytelling as the main axis of the campaigns


All brands have a story to tell, these are the stories that move people mexico whatsapp data reach the hearts of their followers. All brands are full of anecdotes, they were all born with a purpose. It is about finding that special touch, that detail that can move people and start to create a world to share with our audience.

And a well-told story will be the emotional connector that will give it that great difference that we all seek. When we talk about generating emotions, we talk about creating connectors, of awakening interest by touching the heart.

When creating your story, you must take into account who it is addressed to. Always think about your ideal person, the one you have to reach and excite. Who is he/she? How do he/she think? Where is he/she? And a very important one: How do I speak to him/her?

That is why Storytelling is so important in digital strategy; we have a great opportunity to generate different campaigns with a background story.

Now the content
If you already have a story, you have most of it figured out, now it will be easier to create a content plan according to the objectives you have and start generating the pieces, articles, videos, ebooks, and everything else you can think of.

Obviously, it is essential to have a methodology and to know what our objectives are, and based on this, define our plan and start working on the development of each of the necessary pieces to make our message memorable. If it looks good, is clear and also generates emotion, it will undoubtedly be a success.

At an agency we know that clients don't have time to throw balloons around. They know their business, they know their product or service, but they don't want to think or complicate things by developing concepts. That's why we have a great opportunity to be that creative source. A creative agency becomes an indispensable ally when it manages to capture the essence of the brand and transform it into stories, when it manages to understand that beyond a product or service, clients are looking to identify with the brand.

We all like to listen to stories, and many of us like to create them. In my opinion, there is nothing better than creating a story, making it credible and connecting.

I hope this brief post serves as a starting point for your content plan.
In conclusion: A great story is the best basis to start generating your content. Remember that content with a good background story is no longer just another piece of content, it becomes an emotional connector between the brand and its audience.