Facebook is losing but should not be underestimated

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The enormous global potential of social media marketing can be clearly seen in the figures in the infographic. But which social media channel offers the greatest added value for companies in Germany? We have taken a closer look at the most important German social networks:

According to the ARD/ZDF Online Study 2020, the gambling data south africa social media giant Facebook is losing the race against Instagram for the first time in terms of daily use, with 14 percent of the total German population.

Facebook is increasingly being used passively. Users most often read and watch what acquaintances or friends post or scroll through the news feed.

Nevertheless, Facebook still offers a large reach and is now the standard channel for many companies. On Facebook, you can create a Facebook Business Page and communicate with your customers.

Instagram wins and appeals to users through clever snapshots
Instagram is the clear winner of 2020. The social network beats Facebook with 15 percent of weekly usage. This is not surprising, as more than 50 percent of 14- to 29-year-olds now use Instagram.

Visual content plays a big role on Instagram. The most common activities include watching stories and videos or scrolling through the news feed.

The strong growth of Instagram makes the social network more and more interesting for companies. Stories in particular. The snapshots give the content an exclusivity due to its short lifespan. This allows companies to score points with their customers.