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A siloed approach to sales and marketing is no longer viable in the modern world.
To deliver a seamless customer experience, successful businesses need to ensure that sales and marketing work together at every touchpoint to seamlessly convert leads and customers into loyal customers.
Account-based marketing ( ABM) is the practice of seeking out key prospects within accounts, such as businesses, rather than individuals.
ABM can be a great tool for small businesses as it only requires tunisia whatsapp number database dedicating resources to a handful of highly qualified targets at a time, rather than trying to reach and convert hundreds of individual consumers.
While ABM is most common in the business-to-business (B2B) space, business-to-consumer (B2C) organizations can also use this method. Think about what types of businesses would be interested in your offering. For example, a coffee shop that roasts and sells its beans to consumers could easily jump to selling them to other local coffee shops.
Or an e-commerce store could branch out into ABM by selling wholesale products to other e-commerce merchants. To achieve success in ABM, it’s important to know that alignment between sales and marketing is essential.
Your teams need to agree on what your target accounts look like, which leads from those accounts to pursue, and methods for reaching and nurturing them.
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