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But that doesn't mean you should just run ads anywhere and everywhere: your advertising campaigns help establish your brand's reputation and your sales channels.
For example, if you choose to run ads on Instagram, you will be seen as more modern and trendy with the boys, and you will see more traffic to your online store. On the other hand, if you choose an ad campaign in local newspapers, you will be seen as more old-fashioned and you will receive more hits on your phone lines. That is why it is important to choose an advertising campaign that fits your brand and sales goals in the long term.
When planning an advertising campaign, there are five key factors ukraine whatsapp number database you need to consider, which correspond to four Ws and one H: who, what, when, where and how. Let's go through each of these questions one by one.
Your target audience
Who you sell to (in other words, your target audience) is probably the most important factor in your advertising campaign.
Which communication platform is best for reaching them? What type of content do they want to see? Do proper market research on your target audience's preferences to ensure you are directly addressing their needs.
Content strategy
What type of content can your salespeople create and what type of appeals will they use in it?
While rich media like video and images are generally the most effective, you should consider whether your marketers can handle the strain of producing so many new, unique, high-quality videos and images throughout the campaign. If your marketers can't keep up, you may choose to outsource content production to a marketing agency.
Within your content, consider whether you will appeal to emotions, social pressure, or logical reasoning. This will depend on the point in the customer journey at which viewers see the ad.