Most Effective Channels for Online Advertising Distribution

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Today, there are a huge number of channels for placing advertising on the Internet. Which one is the most suitable depends on the business area in which your company operates. Let's look at each of them and determine their advantages and disadvantages.

Sites
For most businesses, this source is the hotmail email list primary, most effective and low-budget way to attract new clients.

Traditional advertising channels with high efficiency

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In order for a website to sell, it is not enough to simply create it. You need to promote it. There are several very effective ways to do this:

contextual advertising. Yandex.Direct and Google AdWords in combination with participation in CPA networks. This can be considered an ideal way to attract hot customers ready to make a purchase here and now, with minimal costs;

SEO promotion in search engines. Activities aimed at getting your site to the top of search engines. This may take several months.

To bring the site to the TOP, you also need to consciously approach the development of a content strategy. Both components - optimization and usefulness - are equally important for achieving success.

Advantages:

we get hot clients;

We gain authority in the eyes of customers as a company with its own website.

A potential client can receive up-to-date information about the company’s operating hours at any time, which is very convenient.

Flaws:

Not every person can create a website on their own, as this requires special knowledge;

The financial costs of creating a website and its subsequent promotion are quite high.

Social media
Nowadays, creating pages and groups in social networks such as Instagram, VKontakte, Facebook, Odnoklassniki is rightfully considered one of the most effective ways to promote your product or company. You only need to determine which of the listed social networks will be the most effective for your business. It depends on the target audience. Instagram and VKontakte are suitable for the younger generation. If your customers are older, then the Odnoklassniki network will be the best option.