Research, collect information, conduct opinion and market research
Time and again, companies come down to one question: "What can we send out?" To be successful in communication, you first need information: about the market, about the target groups, about the topics that are currently relevant in a certain industry or a defined target group: What is being talked about in the industry? What's new with the competitors? What makes our reference groups and customers tick? All of these are questions whose answers are best found through dialogue, and Facebook groups offer good opportunities for this - if you can find the relevant groups.
There is hardly a topic or area of interest that doesn't have a Facebook group. The Facebook search function provides initial clues. But there are also secret groups, and this is where the really relevant conversations often take place. In addition, not every group has a "descriptive" name. For this reason alone, it is worth not only managing Facebook via the business manager, but also having a presence here with personal brands. They receive group suggestions based on their own interests, for example, based on what their friends are interested in, or sorted by topic.
However, anyone hoping for simple, automated information flows bitcoin data is hoping in vain. As in other areas of life, you get qualified information if you invest time and get personally involved. This also works best with personal profiles in groups other than those you set up yourself. It doesn't matter whether you are a sole proprietor, a manager or an employee in a company. On Facebook, people interact with each other, and companies of all sizes have to take this into account.
2. Maintain and expand your network
At the same time as you exchange professional information, you develop relationships with other people with similar interests. In this way, you can also make new contacts, just like in a physical encounter. Groups offer the advantage that you can find so-called "weak ties" ( according to Granovetter ), i.e. people who are not part of your close network - and therefore do not appear in friend suggestions or in the comment threads of your own contacts. But it is precisely these people who have the real potential for growth.
So here, too, it's about personal exchange between people. I think it's becoming more and more clear why a Facebook presence is worthwhile for entrepreneurs, decision-makers and experts from companies. Without a doubt, this requires a strategy, a little thought and constant attention: How do I want to position myself? Who can see what about me? How public or private is my profile? Here in UPLOAD Magazine, I wrote a detailed article about how people from companies can plan and design their Facebook presence .