Fit for Corporate Communications in Transition
Where is digital corporate communication heading, and what can entrepreneurs, decision-makers and experts do to continue to secure or even expand success? Why is there so much catching up to do in Germany? Why do things sometimes not really progress despite intensive efforts? I will answer these and other questions in my current lecture. A recording from this year has just been released, and you can now watch the entire lecture online.
Watch the lecture on YouTube.
Very specific questions and uncertainties are also addressed, such as what will happen with Facebook, what there is to fear and hope for, and what social media strategies will look like for the future. Here is bc data a recording of my current lecture from spring 2018, which recently went online. Even though some details in this lecture, which I gave at an event just a few days ago, have naturally evolved or changed in the meantime, most of it still applies without restriction. This includes practical tips for decision-makers and communications experts on how to bring change in communication into the company.
Just take a look. Perhaps you will find one or two suggestions for your company – or for convincing management and employees.
Many thanks to the team at KreativeKK GmbH for the video production and to the IHK Mittlerer Niederrhein for releasing the video from E-Marketingday 2018.
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