Benefits of Using Branded Queries When Promoting a Website

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What do branded queries provide from an SEO perspective:

High positions in search results . The site is highly likely to take leading positions and even top the list. This will automatically increase the number of clicks and CTR growth. Together, all these indicators contribute to better ranking of the site by search engines.

Branded keywords have a positive effect on all other queries . The positions of a web resource depend on a large number of factors, including:

how many visitors come to the site;

how often users click on links leading to international mailing list its pages;

how much time they spend on the site after clicking through;

how often the same visitors return to the resource;

where the site is accessed from, etc.

Each of these indicators is under close attention of search engines and affects the promotion of the resource to the top for all queries, including non-branded ones.

Increased conversion rate . Competitors have virtually no chance, since users enter the name of your brand in the search bar. As a result, this increases the conversion rate not only from branded traffic, but also for other key phrases.

The share of direct transitions is growing . There are quite a lot of users who use a URL to visit a site. Once they visit a resource using a link from the search results, they save the page in their bookmarks and then go directly to the URL. Some visitors receive a link from friends who recommend the brand's products. In any case, search engines highly value the fact of direct transitions and rank such a site better.

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Free links . This advantage is directly related to the previous one. The higher the users' trust in the brand, the more willingly they share information about its products with their friends. This means that the number of natural links that cost the company nothing, but significantly increase the rating of its site, grows.

Independence from changes in search algorithms . Often, the loss of positions and the "sag" of pages is caused by new settings of the algorithms used by search engines. It may take time to adapt to new requirements, but brand queries are not afraid of any changes.