Activation rate Activation rate is the percentage

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This is crucial in the SaaS industry because, as you may know, it's a lot cheaper to keep customers than find new ones. There's an additional nuance to churn rate—pay attention to the demographics and customer lifetime value of customers that churn. If valuable customers have a higher rate of churn, look for ways to improve customer retention.


On the other hand, if you notice customers in a specific demographic indonesia whatsapp list churn more often, you may need to adjust your messaging to keep that cohort out of your funnel. of customers that actually use your tool and find it valuable.


(This is similar to the adoption rate but also tracks engagement.) Essentially, are users actually using your tool? If not, you may need to adjust your marketing efforts or look for ways to improve the onboarding process. Burn rate Burn rate is the rate at which your company spends money to cover epenses.