Of course, this does not only apply to freelancers and sole proprietors, but also to employees: In my opinion, you cannot implement a professional social media strategy, even on behalf of your employer, if you do not have personal experience in social networks.
Many people still have major reservations about these. But once they have overcome these reservations, many become genuinely enthusiastic. Completely new possibilities are opening up in the digital world. Reaction and visibility are increasing. On the one hand, the people concerned suddenly receive a lot of feedback and can learn from it. On the other hand, they suddenly gain access to an infinite amount of interesting content. This often leads to more time being spent than originally estimated. A few hours can quickly be spent scrolling through Facebook, which you actually wanted to spend in something else.
At some point, you feel like you're "always on," and Facebook is just one of many channels through which news comes in: messengers like WhatsApp, news portals and, last but not least, emails also demand attention.
But it is probably one's own emotional involvement that twitter data can eventually turn into weariness. This happens all the more when clouds suddenly appear on social media: nasty comments from people with different political views, irrelevant criticism or even insults and arguments. Then a defiant reaction often sets in and the person concerned forgets any professional distance with which he or she once approached the issue.
Anyone who only communicates privately on social networks, whatever their reasons for doing so, at least apparently has the choice to stop at any time. In fact, however, the digital world should not be viewed as separate from reality, but rather as an extension of reality and a continuation of relationships.
When a hasty departure does more harm than good
Of course, social networks are not the only way to maintain relationships. But they make it easier and expand the possibilities, especially when everyone is involved. Even a private person who withdraws from the digital world will notice after a while that they are missing important social information and may feel cut off. Therefore, a hasty exit can be harmful, especially in a professional context.
Because social media accounts in which you have invested time and attention represent value. The blogger who is no longer on Facebook can no longer draw attention to new articles. The organizer can no longer invite people to events. If you don't have your own voice, you can't take part in conversations. If you aren't present where people are talking, you won't find out about current developments or you will be forgotten.