Use the Google Analytics filter for keywords that generate a certain number of sessions.
Explore secondary keywords using the secondary dimension feature available in Google Analytics. You can add dimensions like landing page or device category, this will help you determine which keywords perform well on certain pages and devices.
Once you have identified your keywords, build your content around them.
Next, optimize existing content to target the new keywords by updating headings, titles, and meta descriptions. Also, include the keywords in the content while maintaining a natural flow.
2. Analyze organic traffic and referral sources
Another crucial step to effective keyword research is analyzing organic traffic and referral sources to understand how users find and interact with your website.
To get a deeper insight into the effectiveness of your SEO efforts, you need to monitor organic traffic trends. To do so, go to the “all traffic” section – here you will find an overview of various traffic sources, including organic search. Don’t forget to look for short- and long-term trends as well. Compare these trends to metrics to improve your SEO.
2.2 Analysis of traffic from referral sources
To analyze traffic from referral sources, follow these steps;
Go to Google Analytics and select your website.
Now, navigate to Reports. Here, you will see a bunch kuwait whatsapp number database of reporting options in the left menu.
Next, select “Acquisition,” “Channel,” and “Referral Source.” You can then analyze referral sources.
Go to the channel and select “organic search.” Now, you can access key SEO metrics. Then, adjust the time range so you can see trends over time.
Again, in the channels section, go to referrals. Here you will have access to specific data on referral traffic.
Go to the admin section to understand how organic and referral traffic contributes to your website goals.
You can create custom reports and segments with Google Analytics to better understand your data.
Regular monitoring of organic and referral traffic is vital to improving and optimizing content.
You can also export and share reports with your team using Google Analytics.
2.3 Identification of the main reference websites
Identifying the top referring website is crucial for a better SEO strategy. Top referring websites are the ones that link to a page on your website and send you the most traffic. Analyzing the content with Google Analytics will give you valuable insights into which website is generating the most traffic. You can identify these websites through the referral section.