Main types of search engine optimization (SEO)

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There are two main areas of SEO classification:

From the point of view of prohibition.

Depending on the type of optimization.

According to the first classification, SEO is:

"white";

"black".

"White" is the name given to such optimization, which medical insurance leads email list is carried out taking into account all existing rules and restrictions set by search engines. Most website creators use exactly this "legal" SEO, in order to avoid sanctions.

Black SEO

"Black" SEO means using methods that are prohibited by search engines. In this case, developers act fraudulently: they buy external links, inflate behavioral factors, thereby creating the illusion that the resource is popular with the audience.

The main problem with “black” optimization is the risk of getting banned, that is, losing any opportunity to get to the top.

This method of promotion is still quite popular, and for good reason: with the right use of "black" SEO techniques, you can quickly bring your site to the top positions and attract everyone's attention. However, only the most experienced specialists can achieve this and avoid sanctions.

According to the second classification, search engine optimization of websites is:

internal;

external.

A website is more than just a set of pages that we can see. In fact, any resource is a full-fledged enterprise, and for its effective operation it is necessary to correctly build external and internal policies.

Website promotion is possible only with a comprehensive approach to its creation. First of all, the website must be configured in such a way that search robots evaluate it as a full-fledged resource that can be useful to users. External optimization tools work in the same direction.

To put it simply:

Internal search engine optimization of websites is work on the resource itself with the aim of making it as similar as possible to the website and ensuring that the posted content corresponds to target requests;

Internal search engine optimization of websites

External optimization is aimed at improving indicators that are not directly related to the site, such as the number of backlinks. This also includes the constant attraction of visitors.

Internal optimization involves working with elements such as:

Meta tags. Each page must be filled with data that the search engine uses to draw conclusions about its semantic content: title, description, keywords, etc.

Content . The site must contain unique materials that correspond to its subject matter and resonate with search queries.

Interlinking . This refers to the logical placement of internal links between pages of a single resource.

Usability . This term refers to the intuitiveness of the interface and the overall convenience of the site.

Code . It is worth paying special attention to the literacy of the code, since it is by it that search engines read the content posted on the pages and evaluate it.

It can be said that the key tool in website promotion is precisely the content. If it is unique, corresponds to the topic and contains keywords, then there should be no problems with indexing. But search robots also take into account other characteristics of the resource in their work. Internal optimization helps to bring them into line.