How to Write a Headline for SEO and Web Copy?

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Heading for web texts

How to Write a Headline for SEO and Web Copy

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Online content is different in that it is created with the expectation not only of real readers, but also of search engine robots. Delivering information and influencing a real person is a higher priority, but if your site is not in the search results, the user simply will not find it. And therefore, will not be able to read any pharmaceuticals email list texts on it.

Keep in mind that the position in the search results also matters: a modern user, spoiled by an abundance of information, rarely even gets to the second page of search results.

One of the promotion tools is the titles of texts and meta tags title. Translated from English, title means "heading". However, in fact, these are two different entities. A regular title is what we see on the web page itself. Title is a special tag displayed in the top line of the browser and on the search results page. By the way, they may not match in content.

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The length and structure of the title is determined by a number of rules, which are outlined below.

The phrase in this meta tag must contain popular keywords - then search engines will respond to it.

It is necessary to formulate the idea extremely clearly, because the user's acquaintance with the site begins with the title: a person will not click on a link that he does not like.

The maximum length of a title is 70 characters, including spaces (but it’s better to keep it to 40–55 so that the title isn’t cut off on the page).

You can write a heading for the text in a more free form. But it is desirable that it at least partially coincides with the title (otherwise the reader will suspect that you are trying to deceive him).

SEO Text Headings

The owner of the site is interested in promoting it, and not just providing useful information to visitors. The higher the resource positions in search engines, the more readers.

SEO texts contain keywords and phrases from user queries. Based on the presence of keys, search robots identify the text and evaluate its relevance. And the user is given a link to it.

Search engine algorithms are constantly changing. Today it is undesirable to saturate texts with strictly defined key phrases, but this does not apply to their names.

To write an effective title for SEO content, you need to make sure that it contains keywords on the topic of the article. And they must first be identified.