Define Metrics and KPIs to Track Progress

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While that won’t cover the cost of salaries and consultant fees, you can start without those and focus on using powerful tools to create and optimize content—and your own, internal expertise to generate content that hits the mark. As your revenue grows, you can invest into team members and experts that will help you scale that

If you aren’t sure this can work, hear it from Close’s Steli Efti:


And if you wonder whether you still need a marketing plan even if your budget is near zero, the answer is yes! It will help you make the most of your marketing efforts now, and help you scale them in the right direction in the future.

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The best thing about a startup marketing plan is france telegram data that you can connect the results you get to the activities you did. If something’s working, you can double down on it, and if something is not, you can tweak your strategy or eventually discard it.

To make that possible, you need key performance indicators aka KPIs. Avoid the urge to make this more complex and fancy than it needs to be. Here’s what metrics to track:

Organic reach like website traffic, specific pageviews, views on social media
Organic engagement like time on page and pages per session for the website, likes, comments, shares, and saves for social media
Paid ad metrics like click-through rates and conversion rates based on the ads’ goals
Visitor-to-lead conversion rates for different gated resources you offer
Email open rates across various sequences, like welcome, onboarding, nurturing, etc.